Automated Video & 360° 3D Virtual Tour Landing Pages
The only software platform that provides 3D 360 tours, landing pages, automatic floor plan creation, & feed-based videos in one easy to use fully-integrated solution.
One Step Back.
Two Steps Forward.
Moving backward is not an intuitive way to embrace the future of real estate technology, but it’s the way we believe brokers, brands and real estate associations can help lead agents to get comfortable with the inevitable and quickly advancing future of real estate media — virtual reality, in the form of 3D 360° real estate tours.
No media format has ever been more perfectly suited to real estate marketing than the immersive 3D 360° tours.
Nobody disagrees with that. And truly immersive tours are now possible with even inexpensive consumer priced 360° cameras. Unfortunately, the most popular options are expensive, both in terms of initial equipment cost and, even more importantly, how long they take to create. Brokers and real estate industry leaders all see the need to move this technology forward and consumers overwhelming want to see a 3D virtual house tour prior to visiting the home in person.
Ultimately, agents are the ones who must be lead to creating the tours, either on their own or by hiring a photographer to do it for them. But the time and investment previously required have kept adoption very low.
One Step Back - Automated Listing Landing Pages
This is not new real estate technology. We got our start creating automated real estate video tours of homes from listing feeds almost a decade ago in Europe. We quickly became the European leader in this category. So, no, this kind of technology is not new, but its adoption is wide because it doesn’t require agents to do anything more than what they’re already doing for the video landing page to be created. Everybody in the process wins.
We had not planned to launch the existing, more traditional immoviewer video tour service in the United States. We were focused on bringing virtual home tours into the future by providing agents with a simple, do-it-yourself software platform. But it has become clear over the past two years that perhaps the way to introduce the future was to take a step back and provide an easy path to virtual reality through these already accepted automated video landing page.
We asked ourselves the following question: What if agents could gain access to the ability to embrace the future, create 360° 3D tours on their own or through their photography partners, within the same software platform that created their automated video landing pages? We realized quickly that this would allow us to create options for agents we could not have created otherwise.
Now immoviewer is the only software platform that provides immersive 3D 360 tours, landing pages, automatic floor plan creation, and feed-based videos in one easy-to-use fully-integrated solution. You no longer need to piece together solutions from different partners to make this work. And these four categories are the basics building blocks for both giving consumers what they seek and highlighting an agent, broker or brand’s ability to effectively market a property.
It’s all here in the immoviewer platform.
We believe we have found the path to wider adoption of the kind of virtual tours consumers are clamoring to experience. We’d like to show you this path in more detail.