2017 – The Year Real Estate Turns Virtual

Just like smartphones VR will soon become a household commodity, no longer a luxury.

Starting with static images then moving images shortly after now for a few year 360 imaging and virtual tours  have been taking place worldwide, regardless of the economic sector. The effects of digitization in the real estate sector has already been seen in the development of online real estate portals. The online advertising of real estate is standardized, but what comes after this development, which seems to be a little bit backward compared to other sectors in the real estate world?

It was only around the turn of the century that online portals for the marketing of real estate were started, although these were already developed in the mid-1990s. Real estate advertisements in newspapers were peu à peu by online exposés. Here you can find colorful illustrated real estate advertisements, whose information content knows hardly any limits. Through the very detailed descriptions of the object, the prospective buyer gets a good idea of what awaits him, but is that enough? Detailed descriptions and object pictures could soon be surpassed by the latest technology. Virtual reality conquers the market.

The team at immoviewer looks beyond the boundaries of the market. We develop innovative products focusing on Real Estate agents needs like saving time and money for both themselevs and their customers.

Beginning in 2010 with spoken, automated video clips for online real estate exposés, immoviewer CEO and founder Ralf von Grafenstein quickly noticed the enormous potential of digitalization and virtual reality in the real estate market. Since September 2014 since 2014 immoviewer has worked on real estate projects developing “immoviewer 360”. The results have been overwhelming positive. Whereas other companies are service providers immoviewer gives the tools to the real estate agent to easily capture their listings on their own. Realistic, no disappointing open house, faster conclusion of contracts, time saving. The real-time visualization of a property allows the customer to see directly whether it is a desired property, or not. He also saves some unnecessary visits here.

Increasing digitization also means increasing transparency. Interested customers receive access to the password-protected 360 ° round-trip, which provides the broker with statistical data that is of particular relevance to customer selection. This means that the broker sees the statistics on how long the client has stayed in the premises. First of all, the interested parties are contacted who have occupied the property most frequently and longest. Another great advantage of the itineraries is the independence from time and place. If prospective tenants are not in the place or country of the dream home, it is helpful to get a first overview through the virtual tour, and this overview is far more detailed and realistic than the static visual material of the property.

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